OBM

Our primary business is that of a designer, manufacturer
and seller of mid-to-premium women’s footwear under
self-developed and licensed brands. We control the key
supply chain functions of design, manufacturing,
marketing and customer service in our vertically
integrated business model. We also enjoy a high level of
customer interaction because of our extensive,
strategically located retail network. Moreover, we own three
efficient and cost-effective production facilities in Nanjing,
Dongguan and Suining, respectively, which provide us with
a total annual production capacity of 5.4 million pairs of
shoes. Combined, these factors give us significant
operational flexibility, allowing us to respond quickly to
customer feedback so that our products are right in line
with the latest market trends.