BRANDS
Striving to be the leading branded group of mid-to-premium ladies’ footwear in the PRC, the Group upholds a diversified brand strategy and product portfolio as to diversify its footwear offerings and enter diversified market segments. The Group is popular for its brand values of elegance, charm and fashionable in the market, and operates self-developed brands, including C.banner, EBLAN, MIO and licensed brand United Nude.
 C. banner, founded in 1995, sets out from the design concept of “Inspired Life With Temperature” and combines exquisite manufacturing technology to create pervasive, relaxing and comfortable footwear products. Adhering to the brand proposition of “Footwear With Life Inspiration”, the C. banner is committed to bringing modern young families fashion items closer to quality and life by a classic design style with details and ease. C. banner conveys the elegant, meaningful and pure self-expression in the new era, making every step an art of simplification.
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 EBLAN, the sweet and cool easy-fashion women’s footwear brand, redefines the girliness with “Half Cool & Half Sweet”, advocates “preference for myself, and fashion by me”, and encourages the expression of multi-faceted real self.
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